Your articles appear on other sites — the ones your readers already read. In return you show theirs. No money involved.
Free to join. Before you start, we check that the site is really yours.
There it is. Other people’s articles on your page — and yours on theirs.
Search answers the reader on the results page more and more often, and fewer people reach the sites themselves. Large publishers have a newsletter and an app. A small site has nothing. This is the second source.
Your pages appear on sites about the same things and in the same language — where the reader already knows what it is about.
Not to join, not later. You pay with space on your own page, and only for an impression someone really saw.
Your dashboard shows every impression, every click and every credit: where it came from and where it went.
Not a mock-up. These numbers come from the database, and the cards below are real — the ones members show on each other’s sites.
Below are real cards from the members: one from every site in the network, in random order. All of them are here, including sites that are paused right now.
There is nothing to configure. You paste the snippet and the block starts working.
Register, then confirm the site is yours. One file, or one line in your domain settings.
Choose where it goes and copy the snippet. For WordPress there is a plugin, so you never touch the code.
Every impression a reader actually saw earns credits, up to a daily limit per site. Once your site has shown its first blocks to real readers, it also gets a welcome bonus.
Say which page you want to promote, and it starts appearing on the other sites in the network.
An impression is priced in credits, not in money. How many yours earns depends on how alive your audience is.
It always comes to zero. Credits are never made out of thin air: what leaves one account arrives in another.
All four are measured from what readers do on someone else's site. What a browser reports is checked against our server's own timing and limits, so a score cannot simply be claimed — and attempts are recorded.
By default these are recommendation cards: a headline, a picture and the name of the site the material came from. They look like part of the page, not like something pasted into it.
One, three or five. Each names the site the material comes from, so the reader knows where they are going.
The familiar sizes, for sites that already have a slot for them: 300×250, 728×90, 160×600, 320×50.
Put as many on a page as you need. The code loads once and asks for every block together, so the page is not slowed down.
You give up space on your page without knowing in advance what will go into it. That is the uncomfortable part of trading, and here is what is done about it.
The exchange works as long as both sides are sure the count is honest. This is what that certainty rests on.
It counts only against a single-use key the server issued for that exact spot moments earlier.
The block has to reach the visible part of the screen and stay there on an open tab. One hidden in the footer earns nothing.
Every trade leaves a fee with the network. Show yourself through a second account and you lose that fee on every impression: a ring of your own domains burns credits instead of minting them. Promoting your own sites to each other needs none of it — those impressions are free.
Earnings, charges and the fee are reconciled automatically. A gap of even one hundredth of a credit is reason enough to stop and look.
Exactly as much as it takes to tell a real impression from a faked one. Here is the full inventory.
| What we keep | In what form |
|---|---|
| The reader’s address | Not the address itself but a fingerprint of it, made with a secret key that never leaves our server. Enough to tell two impressions apart; without the key, not enough to tell who came from where. |
| The browser string | A fingerprint made with the same key. Without it the string cannot be recovered — which is also why we cannot tell you which devices your readers use. |
| How many seconds the block was in view | And how much of the screen it filled. That is the impression the credits are paid for. |
| What happens after a click | Whether the reader reached the site, how long they stayed and, if that site also runs our block, whether they read on. That is how a real click is told from an empty one; no address is attached. |
Nothing else. There are no reader profiles, no data is sold or handed to anyone, and there are no other people’s trackers in the block. We have no use for more: this network trades impressions for impressions, not attention for money.
Yes. Joining and trading cost nothing. You give space on your site and receive space on other people's — no money takes part in that exchange.
Yes, there is no threshold. A small site earns less, but it earns. The welcome bonus comes once the site has shown its first blocks to real readers — a few days for most sites.
No. The code loads after your own content and does not hold the page up. Room for the block is set aside in advance, so the page does not jump.
Yes. Blocks are matched to your topic first, and every card is checked before it is ever shown. If a card still does not suit your readers, tell us and a moderator will review it.
Only what is needed to tell a real impression from an inflated one: fingerprints of the address and of the browser string made with a secret key, how many seconds the block was visible and, after a click, how long the reader stayed. No profiles, no tracking, no passing data to anyone else. The details are in the privacy policy.
The score is the price of your impression — both when you show and when you are shown. It comes from what readers do on other people’s sites, and every part of it is visible in your dashboard: a low score always has a reason you can see.
The advertiser does not pay for it. When there are not enough cards in the language of your page, the block shows one in another language rather than stay empty. A reader cannot read such a card, so its owner is not charged — the network pays your site from its own account instead, within a daily limit, and the impression does not count against your score. English is not treated as a foreign language: an English card is charged as usual and comes after cards in your page’s language.
Better said now than found out in a week.
We are building it in the open, with a small group of independent sites. Join now and you help shape what it grows into.
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